What is Retargeting?
Retargeting is a form of online advertising that can help keep your brand in front of bounced traffic. For websites, only 2% of visitors convert on the first visit. Retargeting keeps your brand top of mind by placing your branded “ad” in the other places that your customer visits like Facebook, browsers, apps, news feeds, etc.
When a visitor visits your website, they will now have an ad that follows then throughout different apps, browsers, social media and etc. This helps keep your brand top of mind until they are ready to take action.
Contextual targeting looks at keywords and categories of the current page that a consumer is viewing and then serves them ads that are highly relevant to that content. Viewers only see ads which are of interest to them.
Once a visitor initially visits your website, you can then have your branded ads follow them on Facebook inside their feed as a sponsored ad. This keeps your brand top of mind when they are browsing on social media.
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